Priyanshi Jariwala is one of the few people with the vision to sight fashion & glamour quotient in Khadi. When she had the option of joining her family business, she didn't believe in being the natural successor. Her aim was rather towards earning the deservingness through commitment and hard work. With the vision she had for Khadi, she took a dive into entrepreneurship to innovate and introduce the native material to the young in an ever-so-desirable form. Her start-up, The K Cult has since taken off and become one of the pioneers who got some quirky prints in Khadi and work towards sustainable fashion.
What is your favourite word?
Potential. I have been using that word a lot lately. Every time I feel like giving up on what I am doing, I keep telling myself that word as a self-reminder that there is potential in what I do that I am not able to see it right now. In whatever work you do, you will not be able to immediately see the potential it has for the future because your judgment is clouded right now with your ego, attachment to your work, or prejudices. You cannot really ignore all of them when you begin your journey but don't quit just because you can't see the potential, don't let anything make you believe that what you are doing has no value. You have potential and so does your work. You just need to keep giving your 100% and remember that there is potential.
What was the moment in your life that made you Blossom into the person you are today?
I think it was when I got a legal notice worth 5 crores. We originally had the word "Khadhi" in our brand name and we had it until a year ago. It was a name we had for 5 years. Suddenly I receive this legal notice saying I can't use the word "Khadhi" anymore. That name had 5 years of our work go into it and to imagine it go away in a second was the most difficult thing to endure. I remember calling my dad and crying for about 10 seconds but that was it. The next thoughts were - what do we do now? What has gone is gone, we cannot help it but what are we going to do next? Remembering that still makes me a little uncomfortable in my heart. When I receive a letter today that I don't already have the knowledge of, I panic. But then, that entire experience made me a stronger person. Now I don't feel like I have anything to lose. It's almost like you can throw anything at me and I think to myself - "It's okay, I can catch it".
What would you want the young boys & girls to learn from your journey?
Consistency. Throughout my journey, I have seen all the ups and downs for myself and for my brand. I have seen days where I sold just one product in three days but that didn't stop me from showing up every day, standing, waiting, and hoping that someone will come to buy. If not to buy, at least to have a conversation with me and know about my product. I have always shown up at work and I always will for as long as I can. When you are consistent in your work and effort, I think it will pay off one day.