ADITI PAREKH

ZEN

Aditi Parekh comes from a renowned bureaucratic business family based in Delhi, married into an industrialist household in Jodhpur, Rajasthan, and has worked in areas of shipping, logistics, and travel. An online MBA course from Harvard Business School further honed this MBA grad's business sensibilities as she established the Young FICCI Ladies Organisation in Ahmedabad. Aditi’s dream is to empower women by making luxury fashion affordable and accessible to them through handpicked Indian designer outfits. Her initiatives to favorably influence women entrepreneurs have earned her the Udgam Women Achievers Award 2020 and Passion Vista's Most Admired Global Indians 2020. Aditi’s personal touch in every aspect of TFE makes her an integral contributor to the dynamic fashion scene in the country.

What is your favourite word?
ZEN. When I oversee my mind, I believe I provide my finest performance. You can do anything in life when you flow in rhythm with your senses, whether at business or in your personal life. I practice yoga, meditation, and other forms of mindfulness to tap into my optimism and become a better person overall. This has enabled me to see through any scenario rather than succumb to the truth, which can be difficult at times.

What was the moment in your life that made you Blossom into the person you are today?
The support of my family was the driving force that kept me going. Yes, both a strong mind and a strong body are required. That is an essential condition. But it was my family's support that kept me going, even when I faltered. Many processes, people, and resources are involved in the formation of a corporation. Of course, it was a crazy experience, but the consistent support helped me get through it all.

What would you want the young boys & girls to learn from your journey?
Be consistent, follow your dreams, and do not give up so easily. There will be ups and downs but never give up on the situations. Ultimately that makes the difference between dreamers and achievers.

ADITI PAREKH

ZEN